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How Brand Teams Use Social Intelligence

Protect executives & spokespeople
Manage disinformation & viral events
Support product & campaign launches
Advise corporate policy decisions
Inform media & analyst conversations
Thwart Offline Threats

Your spokespeople are perfect targets for online attacks.

The brands of a business and its leaders and spokespeople are intertwined. Protect them when they get involved with narratives or are provoked by groups online.

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Mentions of your brand can unexpectedly blow up overnight.

A single tweet, meme, or conspiracy theory, can make brands spin out of control. Get the context you need to know when to ignore a situation and when to activate crisis mode.

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Your next announcement may come off as tone deaf.

Releasing something at the wrong time or in the wrong context can be costly. Know in advance how your fans (and foes) online are going to respond to your next announcement.

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Groups online want to use your brand to push their agendas.

Activists online often coordinate to put pressure on brands to change a policy or practices. Avoid getting sideswiped when petitions, lists, hashtags, etc. gain steam online.

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If the media gets it wrong you have to set the record straight.

Social media chatter influences what gets covered by the media. Get the data you need when stories about your brand start circulating online and you have to reach out to reporters.

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Ideas that spread online can incite real-world events.

Online coordination, hashtags, and misinformation often lead up to events that take place in the physical world. Anticipate when threats jump out of the internet and into your store.

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Protect executives & spokespeople

Your spokespeople are perfect targets for online attacks.

The brands of a business and its leaders and spokespeople are intertwined. Protect them when they get involved with narratives or are provoked by groups online.

LEARN MORE
Manage disinformation & viral events

Mentions of your brand can unexpectedly blow up overnight.

A single tweet, meme, or conspiracy theory, can make brands spin out of control. Get the context you need to know when to ignore a situation and when to activate crisis mode.

LEARN MORE
Support product & campaign launches

Your next announcement may come off as tone deaf.

Releasing something at the wrong time or in the wrong context can be costly. Know in advance how your fans (and foes) online are going to respond to your next announcement.

LEARN MORE
Advise corporate policy decisions

Groups online want to use your brand to push their agendas.

Activists online often coordinate to put pressure on brands to change a policy or practices. Avoid getting sideswiped when petitions, lists, hashtags, etc. gain steam online.

LEARN MORE
Inform media & analyst conversations

If the media gets it wrong you have to set the record straight.

Social media chatter influences what gets covered by the media. Get the data you need when stories about your brand start circulating online and you have to reach out to reporters.

LEARN MORE
Thwart Offline Threats

Ideas that spread online can incite real-world events.

Online coordination, hashtags, and misinformation often lead up to events that take place in the physical world. Anticipate when threats jump out of the internet and into your store.

LEARN MORE

Proactively
Protect
Your Brand

Be informed of risky narratives as they are emerging… not when they’ve already entered the mainstream. Use data from across both fringe and non-maninsteam channels to detect narratives, know their risk and get predictive and proactive in triaging them.

Know The True Influencers

Gain intelligence…the good, bad and ugly…on the groups really driving the online conversations and narratives that matter most to your brand.

Know Whether It’s Real… Or Not

Use authenticity intelligence to know whether a narrative is spreading “normally” or if and how it’s being manipulated.

Make Better Decisions Faster

Keep your broader team informed and aligned with insights and reporting delivered straight to your inbox and built to be shared.

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REAL BRANDS. REAL RESULTS.

Telco avoids brand damage caused by online harassment.

A leading telco brand was able to dissect the groups behind a narrative in order to back their decision NOT to engage in order to protect its spokesperson and brand reputation.
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Fast food restaurant makes $6.4M policy change.

The brand detected a risky narrative heading their way, and had time to align around the decision to approve of a multi-million dollar policy change to avoid reputation damage.
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Fashion retailer avoids getting called out in online petitions.

The retailer detected online activism targeting their industry and proactively changed corporate policy to avoid inclusion of the brand in petitions and negative press.
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RESOURCES

Start to Put Social
Intelligence to Work

View highlights from conversations spreading across social media, including who is influencing them and the risk for brands.
See insights on sustainability narratives to plan for how this highly litigated, scrutinized and vulnerable issue plays out across social media.

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