The Internet Is
Alive
We have a lot of love and optimism for the internet. We also know it’s full of polarized views and mixed signals, making it tough for brands to navigate.
The Brands We Protect
Check out our case studies to see how social intelligence has made the difference for these communications teams.
Brands are facing new threats online.
The social web has evolved in ways we never anticipated — new platforms and viral tactics appear regularly, misinformation and disinformation run rampant and agenda-driven groups are now systematically influencing the general public.
Without the support of sophisticated brand monitoring tools, brands are often left blind and unable to anticipate new threats, often until it’s too late.
Building a resilient brand.
Brands need fast and reliable brand monitoring solutions to proactively understand the most influential (and sometimes risky) groups and conversations online. Factions and narratives that threaten to damage brand reputation, erode consumer trust, disrupt operations, and negatively impact revenue can be countered with enough time and proactive social intelligence.
How the Yonder Social Intelligence Platform Works.
Yonder ingests millions of data points daily from the fringe web (e.g. 4chan, Gab) and mainstream web, social platforms, forums and message boards. We take care of collecting and organizing the data, then process it through our machine learning pipeline to proactively detect trending topics and narratives, influence networks and signals of problematic or inauthentic activity.
No more gut calls based on assumptions.
Traditional marketing software like basic listening and monitoring tools are great at telling you what’s already happening but often fall short when detecting what’s coming or what will re-emerge after an incident takes place online. Social Intelligence enables communications and policy teams with the foresight they need to mitigate risk and make confident business and brand decisions.
