The Internet Is
Know the invisible forces controlling mainstream opinion
The foundation of Yonder is built on the discovery of who it is that controls and amplifies narratives across the internet. Turns out, it’s mostly small, hyper-active online subcultures that are united by passions, views, and beliefs that they hope to spread, often influencing the mainstream. They’re called Factions.
Discover your brand advocates
Consumer attitudes are shifting quickly and social channels are where they naturally come to life. Companies need fast, Al/data-backed predictive insights to find and engage advocates and influencers based on whether they are aligned, neutral or adversarial to the brand.
Defend against disinformation
Brands need to know how to separate credible online information from those that are manipulated. Because taking all online information at face value is exactly how a brand becomes vulnerable to coordinated disinformation campaigns.