The Internet Is
Brands are facing new threats online.
The social web has evolved in ways we never anticipated — new platforms and viral tactics appear regularly, misinformation and disinformation run rampant and agenda-driven groups are now systematically influencing the general public.
Without the support of sophisticated brand monitoring tools, brands are often left blind and unable to anticipate new threats, often until it’s too late.
Building a resilient brand.
Brands need fast and reliable brand monitoring solutions to proactively understand the most influential (and sometimes risky) groups and conversations online. Factions and narratives that threaten to damage brand reputation, erode consumer trust, disrupt operations, and negatively impact revenue can be countered with enough time and proactive social intelligence.
Modern Problems Require Modern Solutions.
Whether you are in the middle of a crisis or trying to get in front of an incident, Yonder Incident Management gives you the full picture of what’s happening and who’s behind it.
Our insights give brands the ability to track and analyze everything from viral social media hoaxes, to boycotts, hashtags and misinformation. Social intelligence can help to turn a PR nightmare into a lucid dream.
It’s getting harder to tell what is authentic online. False stories are being spread both inadvertently and intentionally across social platforms. Yonder detects online coordination tactics and identifies high-risk groups and anomalies in online engagement patterns.
Our AI-powered tools divulge essential intel like, “Who is attacking me? Why? How?” to help brands determine the best way to react (or not react).
How the Yonder Social Intelligence Platform Works.
Yonder ingests millions of data points daily from the fringe web (e.g. 4chan, Gab) and mainstream web, social platforms, forums and message boards. We take care of collecting and organizing the data, then process it through our machine learning pipeline to proactively detect trending topics and narratives, influence networks and signals of problematic or inauthentic activity.
No more gut calls based on assumptions.
Traditional marketing software like basic listening and monitoring tools are great at telling you what’s already happening but often fall short when detecting what’s coming or what will re-emerge after an incident takes place online. Social Intelligence enables communications and policy teams with the foresight they need to mitigate risk and make confident business and brand decisions.
Start Protecting Your Brand with Social Intelligence.
While most of us love the internet, it’s becoming an increasingly perilous place for brands and good faith marketing.
Brands need to be able to spot hazards before they can take root and damage your brand. Detecting emerging narratives, understanding who is involved, their intentions, and their reach will position your brand to make the first move or weather the storm.
Get in touch with our team to see how Yonder’s AI and machine learning tools can revolutionize your brand’s defenses.