PROTECT YOUR BRAND FROM THE
UNPREDICTABLE
Fill painful intelligence gaps to better understand who’s really driving online conversations, how and why. Make more confident decisions on emerging risky narratives or in the midst of a crisis.
How Brand Teams Use Social Intelligence
Your spokespeople are perfect targets for online attacks.
The brands of a business and its leaders and spokespeople are intertwined. Protect them when they get involved with narratives or are provoked by groups online.
LEARN MOREMentions of your brand can unexpectedly blow up overnight.
A single tweet, meme, or conspiracy theory, can make brands spin out of control. Get the context you need to know when to ignore a situation and when to activate crisis mode.
LEARN MOREYour next announcement may come off as tone deaf.
Releasing something at the wrong time or in the wrong context can be costly. Know in advance how your fans (and foes) online are going to respond to your next announcement.
LEARN MOREGroups online want to use your brand to push their agendas.
Activists online often coordinate to put pressure on brands to change a policy or practices. Avoid getting sideswiped when petitions, lists, hashtags, etc. gain steam online.
LEARN MOREIf the media gets it wrong you have to set the record straight.
Social media chatter influences what gets covered by the media. Get the data you need when stories about your brand start circulating online and you have to reach out to reporters.
LEARN MOREIdeas that spread online can incite real-world events.
Online coordination, hashtags, and misinformation often lead up to events that take place in the physical world. Anticipate when threats jump out of the internet and into your store.
LEARN MOREYour spokespeople are perfect targets for online attacks.
The brands of a business and its leaders and spokespeople are intertwined. Protect them when they get involved with narratives or are provoked by groups online.
LEARN MOREMentions of your brand can unexpectedly blow up overnight.
A single tweet, meme, or conspiracy theory, can make brands spin out of control. Get the context you need to know when to ignore a situation and when to activate crisis mode.
LEARN MOREYour next announcement may come off as tone deaf.
Releasing something at the wrong time or in the wrong context can be costly. Know in advance how your fans (and foes) online are going to respond to your next announcement.
LEARN MOREGroups online want to use your brand to push their agendas.
Activists online often coordinate to put pressure on brands to change a policy or practices. Avoid getting sideswiped when petitions, lists, hashtags, etc. gain steam online.
LEARN MOREIf the media gets it wrong you have to set the record straight.
Social media chatter influences what gets covered by the media. Get the data you need when stories about your brand start circulating online and you have to reach out to reporters.
LEARN MOREIdeas that spread online can incite real-world events.
Online coordination, hashtags, and misinformation often lead up to events that take place in the physical world. Anticipate when threats jump out of the internet and into your store.
LEARN MORE
Get in front of your next brand crisis
Yonder’s Incident Management solution enables strategic communicators to navigate unpredictable online incidents and see stories before they enter the mainstream.
Proactively
Protect Your Brand
Be informed of risky narratives as they are emerging… not when they’ve already entered the mainstream. Use data from across both fringe and non-maninsteam channels to detect narratives, know their risk and get predictive and proactive in triaging them.
Know The True Influencers
Gain intelligence…the good, bad and ugly…on the groups really driving the online conversations and narratives that matter most to your brand.
Know Whether It’s Real… Or Not
Use authenticity intelligence to know whether a narrative is spreading “normally” or if and how it’s being manipulated.
Make Better Decisions Faster
Keep your broader team informed and aligned with insights and reporting delivered straight to your inbox and built to be shared.
REAL BRANDS. REAL RESULTS.
A leading telco brand was able to dissect the groups behind a narrative in order to back their decision NOT to engage in order to protect its spokesperson and brand reputation.
The brand detected a risky narrative heading their way, and had time to align around the decision to approve of a multi-million dollar policy change to avoid reputation damage.
The retailer detected online activism targeting their industry and proactively changed corporate policy to avoid inclusion of the brand in petitions and negative press.
