Yonder maps social engagement patterns to discover communities online driving behavior-changing conversations. Brands can segment based on ideology, not demography, and know their allies from their adversaries online.
Be First To Know
Yonder provides early insight into emerging narratives and events before they go viral. Brands can tap into both fringe and mainstream channels to anticipate crises or to capitalize on opportunities to build brand value.
Know What’s Real
Yonder measures authenticity to determine when content online is spreading organically or if it’s being manipulated. Brands can make better triage decisions and reduce time and money spent chasing narratives online.
Determine Risk vs Opportunity
Yonder delivers a simple snapshot of the risk/opportunity behind every emerging narrative. Brands can know whether there are landmines, or if there are opportunities to participate in conversations that shape culture.
REAL BRANDS. REAL RESULTS.
A leading telco brand was able to dissect the groups behind a narrative in order to back their decision NOT to engage in order to protect its spokesperson and brand reputation.
The brand detected a risky narrative heading their way, and had time to align around the decision to approve of a multi-million dollar policy change to avoid reputation damage.
The retailer detected online activism targeting their industry and proactively changed corporate policy to avoid inclusion of the brand in petitions and negative press.