Case Studies
How communications teams use social intelligence.
Read stories of brand teams using social intelligence to detect and track online narratives (and the groups behind them) to prevent crises and protect brand integrity.
Using Social Intelligence to Back the Decision NOT to Escalate an Issue.
A telecommunications company was caught off guard when the actor featured in their TV commercials and marketing campaigns was being harassed online. Read how they were able to dissect who was behind the narrative in order to back their decision NOT to engage.
Retailer Avoids Petition Targeting the Fashion Industry.
This retailer used social intelligence to predict an online narrative that could damage the brand. Read how the team took action by changing corporate policy and avoided inclusion of the brand in an online petition targeting their industry.
Managing Offline Impact of Fake Online Coupon Campaigns
This food & beverage brand was challenged by online coordination that turned into offline action and forced the brand to stay in reactive mode. Read how they were able to isolate who was driving these tactics (and why) in order to shift to being proactive and plan for even unpredictable scenarios.
Traditional social analytics tools were not built to help brand teams deal with today’s information ecosystem.
Learn how modern communications teams are using social intelligence to
write new playbooks and plan for unpredictable scenarios.
What’s Missing in Your Crisis Comms Strategy?
