How brands use social intelligence.
See how communications, marketing, and insights teams are harnessing data around how influence and information spread online in order to build and protect brand value.
How The World’s Largest Fast Food Brand Anticipated a Viral Narrative and Informed a $6.4M Packaging Policy Change
How a CBD Brand Discovered Untapped Audiences to Drive 20% QoQ Brand Growth and Inform Marketing Strategy
The brand was struggling to compete in a saturated market. Social intelligence was used to discover new customer segments and conversations influencing their buying decisions. See how the brand uses insights to drive brand, product, and digital marketing strategy.
How an Apparel Brand Avoided Inclusion in a Petition to Force Brands to #PayUp $40 Billion
How the World’s Largest Telco Avoided Waking Up Trolls That Had Been Sleeping For 7 Years
A telecommunications company was caught off guard when the actor featured in their TV commercials and marketing campaigns was being harassed online. Read how they were able to dissect who was behind the narrative in order to back their decision NOT to engage.
How a Food & Beverage Retailer Prepared Employees Across 33K Locations For In-Store Events With the Potential to Go Viral
How the World’s Largest Retailer Turned Hours into Minutes to Anticipate Viral Incidents
The brand was monitoring and attempting to analyze 40,000 mentions of their brand daily. Social intelligence now allows teams to focus on a few narratives that could impact the brand if they spread online. Teams are no longer reactive, and have more time to plan for upcoming viral events.
How The Nation’s Biggest Film Studio Found New Audiences & Influence Networks Toward a $50M Domestic Box Office
How a University Managed Online Harassment Directed at Their Influential Brand Ambassadors With $14+ Million Fans
The marketing team was caught off guard when their brand ambassadors became the targets of online trolling and harassment. Yonder surfaced insights into the online subcultures driving the narrative, the potential impact on the brand’s reputation, and the potential risk to the influencers.
What’s Missing in Your Crisis Comms Strategy?
Viral stories and attacks online are catching brands unprepared and forcing them to stay in reactive mode to protect their integrity. Traditional tools can tell what’s already happening but they can’t see what’s coming. Download our guide to see what’s missing in your tech stack.