How The World’s Largest Fast Food Brand Anticipated a Viral Narrative and Informed a $6.4M Packaging Policy Change
A narrative around harmful chemicals found in food packaging was emerging…Yonder revealed influential factions behind the narrative and potential impact on the brand. The date informed a multi-million dollar policy change to avoid reputation damage.
How a CBD Brand Discovered Untapped Audiences to Drive 20% QoQ Brand Growth and Inform Marketing Strategy
The brand was struggling to compete in a saturated market. Social intelligence was used to discover new customer segments and conversations influencing their buying decisions. See how the brand uses insights to drive brand, product, and digital marketing strategy.
How an Apparel Brand Avoided Inclusion in a Petition to Force Brands to #PayUp $40 Billion
This retailer used social intelligence to predict an online narrative that could damage the brand. Read how the team took action by changing corporate policy and avoided inclusion of the brand in an online petition targeting their industry.
How the World’s Largest Telco Avoided Waking Up Trolls That Had Been Sleeping For 7 Years
A telecommunications company was caught off guard when the actor featured in their TV commercials and marketing campaigns was being harassed online. Read how they were able to dissect who was behind the narrative in order to back their decision NOT to engage.
How a Food & Beverage Retailer Prepared Employees Across 33K Locations For In-Store Events With the Potential to Go Viral
Strategic brand teams were blindsided by fake coupons and calls for vandalism & protests that were organized by agenda-driven groups online. See how they used social intelligence to proactively scenario plan and avoid situations that could harm the brand and its customers.
How the World’s Largest Retailer Turned Hours into Minutes to Anticipate Viral Incidents
The brand was monitoring and attempting to analyze 40,000 mentions of their brand daily. Social intelligence now allows teams to focus on a few narratives that could impact the brand if they spread online. Teams are no longer reactive, and have more time to plan for upcoming viral events.
How The Nation’s Biggest Film Studio Found New Audiences & Influence Networks Toward a $50M Domestic Box Office
The studio was concerned that people talking about their upcoming film were not their target audience and didn’t want those groups to influence the perception of the movie. See how new audience insights helped the studio increase engagement and invest marketing dollars to reach new audiences.
How a University Managed Online Harassment Directed at Their Influential Brand Ambassadors With $14+ Million Fans
The marketing team was caught off guard when their brand ambassadors became the targets of online trolling and harassment. Yonder surfaced insights into the online subcultures driving the narrative, the potential impact on the brand’s reputation, and the potential risk to the influencers.
What’s Missing in Your Crisis Comms Strategy?
