Consumer Intelligence
Cultural intuition built on data.
Authentic consumer intelligence is about using data to continually uncover new audience insights. Yonder uses machine learning (ML) to detect cultural signals from trending online conversations, so that you can see the world as consumers do.
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Viral online chatter can shape brand reputation, influence policy, and turn public opinion on a dime. Brands need to know who is influential online. How they think and what they say matters. It is key to staying resilient in an environment where brand action (or inaction) can turn into a social or political issue.
Discover influential communities in their natural habitat.
Every day, like-minded consumers create powerful online communities around shared passions—from activism to fantasy football and anti-vaxxing to pumpkin spice lattes. Yonder analyzes linguistics and in-group signaling to understand what bonds and motivates these culturally rich communities (called factions).
Understand consumers better than your competitors do.
The right faction community will act as a proxy to how the market might react to a product launch, store reopening, or even false rumors about your brand. These are the communities that wield influence over your audience. Let them inform your messaging and product innovation.
A friend or a foe? An opportunity or a risk?
These powerful communities can be an ally or an adversary. Some support your brand views, others hold contradictory ideologies. Influence is about so much more than the number of likes and follows. Yonder will help you find the best allies to advocate for your brand values.
Questions we answer.
- Which factions can point me to untapped opportunities for innovation?
- What values and beliefs do we have in common?
- Which are aligned with or against my brand?
- What topics are trending within the community? (e.g. natural beauty, heroism, vaccines)
- How are their mindsets and preferences shifting?
- How are they influencing the general public?
