Influential groups online have proliferated narratives that portray COVID-19 vaccines as ineffective, dangerous, the product of corruption, or part of a plot to track citizens.
Misinformation makes public opinion shift unpredictably and can make your brand message land in the wrong place or in the hands of factions who co-opt it or distort it to make their own point.
Download our report to inform communications, marketing and policy strategies that are resilient to vaccine narratives, misinformation, and conspiracy theories spreading online.
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Watch the webinar.
Edelman found that 62% of people say that the country will not make it through the pandemic “without brands playing a critical role in addressing challenges we face.” But how can comms teams step into that role when misinformation is putting brand integrity at risk and creating a new crisis every day?
Tune in to hear strategies to address vaccine misinformation in a way that protects stakeholders, builds business resilience, and restores trust.