Influential groups online have proliferated narratives that portray COVID-19 vaccines as ineffective, dangerous, the product of corruption, or part of a plot to track citizens.
Misinformation makes public opinion shift unpredictably and can make your brand message land in the wrong place or in the hands of factions who co-opt it or distort it to make their own point.
Download our report to inform communications, marketing and policy strategies that are resilient to vaccine narratives, misinformation, and conspiracy theories spreading online.
Fill the form to download the report
New Narrative: Corporate mask policies.
New narratives are emerging around federal and state mandates rolling back policies on face masks. While some of these conversations are spreading, only some are worth escalating due to the nature of the authenticity of the narrative and the level of influence of the factions involved.
Should your brand keep its current mask policy? Should you prepare for backlash? The answer is: It depends. Download our new report to learn more.
Watch the webinar.
Edelman found that 62% of people say that the country will not make it through the pandemic “without brands playing a critical role in addressing challenges we face.” But how can comms teams step into that role when misinformation is putting brand integrity at risk and creating a new crisis every day?
Tune in to hear strategies to address vaccine misinformation in a way that protects stakeholders, builds business resilience, and restores trust.
Vaccine report insights.
- Which factions are behind vaccine misinformation spreading online, and why it matters that 30% of the conversation is showing up as inauthentic.
- Top vaccine narratives spreading online including: vaccines don’t work, vaccine logistics are broken, vaccines are billionaires’ plans to control the population.
- Strategies for brands communicating in a risky environment where misinformation makes public opinion shift unpredictably.