The truth on disinformation.
Our AI-powered intelligence platform demystifies the Who, the Why, and the How behind coordinated disinformation campaigns that are widespread in our online ecosystem, so that brands have the ground truth they need to proactively protect their brand integrity.
Whose truth is it?
Disinformation comes in many forms and is often undetectable to an untrained eye. Brands must understand the groups behind it, their intent, and the nature of the narrative trajectory in order to choose the best course of action.
How brands spread their authentic story.
We detect online coordination by identifying high-risk groups and anomalies in online engagement patterns. Yonder helps brands get ahead of inadvertent misinformation or disinformation campaigns designed to damage their reputation.
Are disinformation and misinformation brand problems?
Absolutely. It’s not just the politicians and public figures that are impacted. High-profile brands are targets for consumer groups who co-opt the brand as a symbol of their ideologies or use them as a platform to spread their beliefs. It’s not just about the smear campaigns. Brands can be misrepresented through rumors, fake coupons, or honest consumers seeking their truth.
Detecting the faction groups behind the stories.
We don’t recommend attempting to counter disinformation or misinformation campaigns without first understanding the factions who are responsible. Is it a small group of passionate fans or a large, well-funded campaign intended to take down your brand or spread discord in the online community? Yonder will identify the initiator and the amplifier of the high-risk narrative for you.
Diagnosing the narrative trajectory.
Some narratives start off inauthentic but stay contained within an echo chamber. Others start off as a misinformed story with no intent to harm but get amplified by parties who stand to benefit from the false narrative. Then there are the highly sophisticated, well-funded disinformation campaigns. Understanding the spread of the narrative will help you diagnose the scope of risk and potential impact.
Detecting the coordination tactics.
Did you know that disinformation comes in all shapes and sizes? It can be conspiracy theories, fake coupons, doxxing, astroturfing, review bombings, boycotts, or memes, to name a few. Yonder analyzes online engagement behaviors to identify patterns of coordination so that you can take a proactive stance against high-risk activities.