The truth on disinformation.
Our AI-powered intelligence platform demystifies the Who, the Why, and the How behind coordinated disinformation campaigns that are widespread in our online ecosystem, so that brands have the ground truth they need to proactively protect their brand integrity.
Whose truth is it?
Disinformation comes in many forms and is often undetectable to an untrained eye. The public often doesn’t know—or care—whether or not a piece of content is rooted in truth. Brands must understand the groups behind it and the nature of the narrative trajectory in order to choose the best course of action.
How brands spread their authentic story.
We detect online coordination by identifying high-risk groups and anomalies in online engagement patterns. Yonder helps brands get ahead of inadvertent misinformation or disinformation campaigns designed to damage their reputation and identifies the responsible group, their coordination tactics, and intent.
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We see brands get their messages co-opted and their platforms hijacked by online power groups seeking to push their agendas and grow their influence. What can brands do to protect their relationships with consumers and prevent damage to their reputation when they become a vehicle for disinformation?
Are disinformation and misinformation brand problems?
Absolutely. It’s not just the politicians and public figures that are impacted. High-profile brands are targets for consumer groups who co-opt the brand as a symbol of their ideologies or use them as a platform to spread their beliefs. It’s not just about the smear campaigns. Brands can be misrepresented through rumors, fake coupons, or honest consumers seeking their truth.
Detecting the faction groups behind the stories.
We don’t recommend attempting to counter disinformation or misinformation campaigns without first understanding the responsible parties. Is it a small group of passionate fans or a large, well-funded group who intends to take down your brand and spread discord? Yonder will identify the factions driving the high-risk narrative and diagnose their risk profiles.
Diagnosing the narrative trajectory.
Some narratives are inauthentic but stay contained within an echo chamber. Others start off as an innocuous misinformed story but get amplified by parties who stand to benefit from the false narrative. Then there are outright disinformation campaigns designed to take over mainstream opinion. Understanding the narrative spread will help you take informed actions to protect your brand.
Detecting the coordination tactics.
Did you know that disinformation comes in all shapes and sizes? It can be conspiracy theories, fake coupons, doxxing, astroturfing, review bombings, boycotts, or memes, to name a few. Yonder analyzes online engagement behaviors to identify patterns of coordination so that you can take a proactive stance against high-risk activities.