The truth on disinformation.
Our AI-powered intelligence platform demystifies the Who, the Why, and the How behind coordinated disinformation campaigns so that brands have the truth they need to proactively protect their integrity.
Detect inauthentic activity.
Disinformation comes in many forms and is often undetectable to an untrained eye. The public often doesn’t know — or care — whether or not a story is true. Yonder detects inauthentic activity online to give brands the ability to get ahead of disinformation campaigns that can damage their reputation.
Plan for and combat disinformation.
Whether your brand is the target of a disinformation campaign or gets caught in the crosshairs of inaccurate information spreading online, Yonder unpacks the groups behind the campaign, their motives, and the likely trajectory of their narrative so your team can choose the best course of action.
Take Action When Your Brand Becomes a Vehicle for Disinformation
We see brands get their messages co-opted and their platforms hijacked by online power groups seeking to push their agendas and grow their influence. What can brands do to protect their relationships with consumers and prevent damage to their reputation when they become a vehicle for disinformation?
Is disinformation a brand problem?
Absolutely. It’s not just the politicians and public figures that are impacted. High-profile brands are targets for agenda-driven groups who co-opt the brand as a symbol of their ideologies or use them as a platform to spread their beliefs. It’s not just about the smear campaigns. Brands can be misrepresented through rumors, fake coupons, memes…
Identify the groups behind the stories.
We don’t recommend attempting to counter disinformation without first understanding who’s behind it. Is it a small group of passionate fans or a large, well-funded group who intends to take down your brand and spread discord? Yonder identifies the factions driving high-risk narratives so you can take confident action.
Diagnose the narrative trajectory.
Some narratives are inauthentic but stay contained within an echo chamber. Others start off as an innocuous misinformed story but get amplified by groups who stand to benefit from the false narrative. Understanding a narratives’ trajectory will help you know if and how it will spread, and the potential impact on your brand.
Detect the coordination tactics.
From conspiracy theories, to fake coupons, doxxing, astroturfing, boycotts, and memes. Yonder analyzes online engagement behaviors to identify patterns of coordination so that you can assess how disinformation might make its way to your brand.