Intelligence to anticipate and manage a crisis.
Yonder fills analytical gaps that leave communications, policy, and agency teams making assumptions and using their gut to anticipate risk and make tough calls.
Know what’s coming.
The Yonder Incident Management solution is the first to fill in painful (and risky!) social intelligence gaps to power proactive crisis management. Analytics and automated reports empower crisis communications teams with foresight to know when a viral incident is coming, who is behind it, and what tactics are at play.
Plan and prepare to act.
The result is better preparedness and resilience against the new breeds of social crises and digital forces online — from viral social media hoaxes, to boycotts and misinformation.
Cover your blindspots and own your brand’s narrative.
Traditional social analytics tools only help brands reactively understand when a conversation is already trending in the mainstream. Crisis communications teams need intelligence that provides daily foresight on emerging narratives and their risk potential to the brand.
Know the who, how and why behind a viral brand attack.
Whether you are monitoring an emerging narrative or are in the midst of a crisis, Yonder answers questions like: Which agenda-driven groups (factions) are driving the conversation? What are their motivations? Is the narrative authentic or manipulated? Will it blow up? How could it impact our stakeholders and brand?
Detect threats in fringe and grey web channels.
Many faction-driven narratives start in fringe and non-mainstream channels that standard social listening and crisis management tools don’t access or fully understand. Yonder provides the clearest view into these worlds so you can see narratives as they emerge and become familiar with groups influencing the conversations your brand cares most about.
The Yonder Incident Management Solution
Daily Briefs: A topic-specific pulse check to understand if anything new has popped up overnight that your team needs to “worry about,” triage, act on or escalate to leadership.
Summary Reports: A summary of the highest impact narratives, how they’re spreading, who is driving them and whether they’re authentic. Used for scenario planning and to inform changes to strategy, policies and messaging.
Incident Reports: Deep dives on how a narrative started, spread and evolved. Built to galvanize the communications team and executive stakeholders to make decisions on whether and how to act.
Software Application: Ability to search for and explore the trajectory, current impact and predicted impact of a specific narrative and/or relevant factions that may not be covered in the reports.
Save your time & energy detecting risky narratives online.
Communications teams are waking up to their brand getting dragged into hashtags, memes, and other narratives. There’s no time to make sense of what’s unfolding, but making the wrong decision to engage could result in an expensive and exhausting brand crisis.
Get in touch with our team to see how Yonder’s incident management solution can help you prevent surprises and give your team time to diagnose, prioritize, and align teams around a decision to respond (or not!).
What’s Missing in Your Crisis Comms Strategy?
Viral stories and attacks online are catching crisis communications teams off guard, and forcing them to stay in reactive mode to protect brand integrity. Traditional crisis management tools can tell what’s already happening but they can’t see what’s coming. Download our guide to see what’s missing in your tech stack.