Discover your cultural allies, unite your voice.
Consumers are rising up and organizing online to advocate for change in corporate and public policies. Find and understand the motivations of influential groups behind the movement with Yonder data.
Join the movement or get left behind.
Consumers are using social platforms to amplify their voice and incite change in the way brands run their business. Brands out of touch with consumers will miss out on opportunities to build cultural allies, or worse, come across as tone deaf and be at risk of being cancelled.
Harness data-driven community analysis.
The Yonder platform analyzes social engagement data across fringe and mainstream web to detect trending narratives and tactics used to push consumer agendas. Find the influence networks and learn what makes them aligned with or adversarial with your cultural values.
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Consumers are using social platforms to amplify their voice and ask brands to meet their demands — from committing to more sustainable products, to changing policies on DEI. (FYI: It’s working.) How can brands stay on top of the influential communities that are driving behavior-changing conversations?
Data-Backed Narrative Intelligence
The Yonder platform uses machine learning models to cut through the noise and build critical context around consumer and stakeholder conversations.
- Trending narratives and key themes
- Narrative velocity and influence
- Opportunity and risk assessment
- Amplifying factors
Faction Intent and Modes of Operation
Discover and profile the influential online communities, or factions, behind the narrative to build intelligence critical in guiding your outreach and advocacy strategies.
- Faction values, motivations, ideologies
- Organizational, media, political affiliations
- Influence on the narrative and public opinion
- Influence network cluster analysis
Not all posts and engagements are legitimate, or even human. Know which are credible and which are manipulated, so that you can stay a step ahead and protect your brand.
- Engineered engagement amplification
- Online coordination tactics
- Post distribution anomalies
- Signs of automated or inauthentic accounts
Conversation and Faction Monitoring
Keep a pulse on emerging narratives and faction activities with daily and weekly reporting and understand how consumer dialogue is evolving. Cadenced reports make it easy to roll up the data into your executive summaries and team briefs.