One of the nation’s biggest film studios had two challenges.
Yonder analyzed content and behaviors to provide a map of groups across social media that were already discussing the upcoming film and shared interests and ideologies, including Sneakerheads and NBA superfans.
Yonder also uncovered groups that were not engaging with content about the film but represented an opportunity for the studio to promote the movie. Yonder provided audience insights on the most important of these groups — Gamers — including most influential social users, narratives trending within the group, and social networks frequented by the group where the studio could spend paid social dollars.
Data and cultural context provided by Yonder lead to a significant increase in engagement with paid and organic social campaigns before and after the release of the movie.
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