A leading CBD and e-liquid brand was giving out free samples to entice consumers to try their CBD products for pain relief.
Social intelligence was used to identify and understand untapped customer markets…
…and learn the language that they were using when discussing the brand and its competitors. Teams found trends and emerging narratives that were driving interest in different strains of CBD, and uncovered subcultures that were discussing specific use cases for it, including anxiety reduction, workplace performance, and sports medicine.
Yonder’s insights were used to improve messaging, inform pricing strategy, develop thought leadership programs, and optimize marketing campaigns.
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