To drive new enrollments and earn trust, the university partnered with two influential student ambassadors with more than 14 million followers.
Yonder revealed the narrative was being spread by college redditors, sports enthusiasts, right-leaning political groups, and QAnon.
The involvement of higher education groups online concerned the university but Yonder confirmed that students, parents, and other university stakeholders were not participating in the conversation. Yonder also predicted the topic would not travel to the mainstream and provided a “do not engage” recommendation.
The university determined that engaging with the narrative would make the situation worse.
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