With over 40,000 social mentions of their brand per day, strategic teams were regularly wasting time, money, and energy responding and inadvertently escalating viral stories…
Yonder’s social intelligence helped the insights team turn 40,000 daily mentions of their brand into five emerging narratives to focus on for risk mitigation.
Yonder’s reports, daily digests, and recommendations provide strategic teams with information to help assess the narratives’ potential impact on the brand and determine which ones they needed to escalate, monitor, or ignore in order to capitalize on their available resources.
Strategic teams now take a few minutes — not hours — to see when a viral event is headed their way.
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