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Consumer Insights

There’s no playbook for keeping up with fast-changing consumer needs. But there are online behavioral patterns that can guide brands through the cultural shift — if you know what to look for.

Topics

Consumer Insights

The Difference Between “Influencer” and “Influential”

Yonder

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Dec 16, 2020

Cultural Intelligence: Engaging The Loudest Voices Online for Big Impact

Yonder

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Oct 8, 2020

Gen Z, Millennials, and the Trends That Shape the Power of Their Voice Online

Yonder

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Aug 31, 2020

How Brands Can Leverage Purpose Marketing In a New Era of Consumer Activism

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Aug 21, 2020

Handbook: Identifying the Influence Networks Who Are Shaping Your Brand Perception

Yonder

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Aug 21, 2020

Decoding Consumers Online to Build Brands that Can Keep Up with Cultural Preferences

Yonder

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Aug 15, 2020

How Could Gen Z and Millennials Impact the 2020 Election?

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Aug 10, 2020

The Next Challenge For Brands: Decoding Online Culture

Yonder

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Aug 5, 2020

PPPP-P: The Rise of The 5th “P” of Marketing…Purpose

Yonder

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Aug 4, 2020

Unpacking the Impact Gen Z + Millennials Could Have on the 2020 Election

Center for Generational Kinetics

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Jul 29, 2020