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Narrative Analysis

Contextual insights on how shared-interest groups drive narratives online to help brands assess risk and opportunities, and build the right plan of action.

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Narrative Analysis

Global Brands Face Boycotts as they Retreat from Xinjiang

Yonder

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May 13, 2021

Reactions to Kroger’s Store Closures & Hero-Pay

Yonder

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Apr 29, 2021

Why Groups Online Stood by Patagonia When it Stood Against Voter Suppression

Yonder

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Apr 22, 2021

How to Inform Your Executives About Viral Narratives (Before They Hear About It)

Yonder

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Apr 1, 2021

How Brands Can Navigate COVID Vaccine Disparity Issues

Yonder

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Mar 11, 2021

Attempts to Curb COVID-19 Vaccine Misinformation are Failing, Businesses Must Respond

Yonder

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Feb 18, 2021

How COVID-19 Vaccine Misinformation Creates a Dangerous Environment for Brand Communications

Yonder

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Feb 4, 2021

What Brands Need to Know About COVID-19 Vaccine Misinformation Spreading Online

Yonder

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Jan 22, 2021

How the #sharpiegate Election Fraud Narrative Went Viral

Yonder

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Nov 5, 2020

Election 2020 HQ: Intel on Conversations Impacting Your Brand & Your World

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Aug 19, 2020