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Online Subcultures

Who are the groups driving online narratives that impact your brand? What are their motivations, where do they hang out, what tactics do they use to coordinate online?

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Online Subcultures

How a University Managed Online Harassment Directed at Their Influential Brand Ambassadors With $14+ Million Fans

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Dec 15, 2021

How The Nation’s Biggest Film Studio Discovered New Audiences & Leveraged Influence Networks Toward a $50 Million Domestic Box Office

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Dec 15, 2021

How the World’s Largest Retailer Turned Hours into Minutes to Anticipate Viral Incidents

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Dec 15, 2021

How a Food & Beverage Retailer Prepares Employees Across 33,000 Locations For In-Store Events With the Potential to Go Viral

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Dec 15, 2021

How a Leading CBD Brand Discovered Untapped Audiences to Drive 20% QoQ Brand Growth and Inform Marketing Strategy

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Dec 15, 2021

How The World’s Largest Fast Food Brand Anticipated a Viral Narrative and Informed a $6.4 Million Food Packaging Policy Change

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Nov 30, 2021

How an Apparel Brand Avoided Inclusion in a Petition to Force Brands to #PayUp $40 Billion

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Sep 10, 2021

Emerging Social Media Narratives & The Risk for Brands

Yonder

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Jul 29, 2021

What is a Faction: Examples and How to Identify Them

Yonder

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Jun 11, 2021

Israel-Palestine Conflict Sparks Brand Boycott Campaigns

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May 26, 2021