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Research

Findings from our analysis of groups online, faction-driven narratives, and emerging artificial intelligence and machine learning innovation.

Topics

Research

Attempts to Curb COVID-19 Vaccine Misinformation are Failing, Businesses Must Respond

Yonder

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Feb 18, 2021

How COVID-19 Vaccine Misinformation Creates a Dangerous Environment for Brand Communications

Yonder

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Feb 4, 2021

What Brands Need to Know About COVID-19 Vaccine Misinformation Spreading Online

Yonder

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Jan 22, 2021

Narrative Report: COVID-19 Vaccine Narratives & Misinformation

Yonder

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Jan 15, 2021

Gen Z, Millennials, and the Trends That Shape the Power of Their Voice Online

Yonder

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Aug 31, 2020

Unpacking the Impact Gen Z + Millennials Could Have on the 2020 Election

Center for Generational Kinetics

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Jul 29, 2020

Why Authenticity and Influence Matter More than Volume and Likes

Yonder

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Jul 13, 2020

We Will Never Agree On What Happened During The First Wave Of The Pandemic — And That Will Make It Harder To Survive The Second

Ryan Broderick, BuzzFeed

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Apr 30, 2020

How Narratives About Vitamin C as COVID-19 Cure Moved From the Fringe to the Mainstream

Yonder

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Apr 20, 2020

From 4Chan to CNN – How Misinformation About Vitamin C As a COVID-19 Cure Spread

Narrative Report

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Apr 17, 2020