What’s the value of brand reputation to consumers? Yonder’s annual consumer study draws the connection between disinformation and the impact it has on brand reputation and integrity through the eyes of the everyday consumer.
The way we consume and retain information continues to evolve as the public becomes more reliant on technology and social media. This is leaving many brand executives to ask the question: “What is the cost of trust in the digital age?”
In this report, strategic brand teams will explore insights around disinformation and see strategies & tips for monitoring emerging narratives.