Yonder Report
2019 Brand Disinformation Impact Study
Trust cannot be bought or won. Download the report to see how to align brand values with influential online groups and stay ahead of emerging disinformation campaigns.
What’s the value of brand reputation to consumers? Yonder’s annual consumer study draws the connection between disinformation and the impact it has on brand reputation and integrity through the eyes of the everyday consumer.
The way we consume and retain information continues to evolve as the public becomes more reliant on technology and social media. This is leaving many brand executives to ask the question: “What is the cost of trust in the digital age?”
In this report, strategic brand teams will explore insights around disinformation and see strategies & tips for monitoring emerging narratives.