In 2019, brands are constantly faced with the problem of disinformation. There is powerful evidence that hyperactive groups and ideologically motivated social media users are engaged in coordinated efforts to hijack brands, undermine credibility, and destroy brand reputations.
If you are part of a high-profile company or industry, your work has likely already been impacted by disinformation. And the problem isn’t limited to one social media channel, manipulative campaign, or just a few brands. This is a pervasive and systemic issue with far-reaching impact from internet security, corporate business plans, government policies and the personal habits of everyday people. Read our report to learn more.