White Paper

Four Sustainability Narratives Your Brand Needs to Know About

90% of consumers are buying based on sustainability impact shown by a brand.

81% of companies are more focused on sustainability today than three years ago.

93% of CEOs believe that consumers will hold a business accountable for their sustainable impact.

Sustainability is no longer just a marketing campaign for brands. Increasing consumer expectations are putting an extraordinary amount of pressure on brands to get sustainability right. The potential spread of misinformation and the presence of influential agenda-driven groups online also make brands more vulnerable than ever if they get any of it wrong.

Download our white paper to see insights on emerging sustainability narratives and takeaways to help brands avoid getting blindsided by how this highly litigated, scrutinized and vulnerable issue plays out across social media.

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Mica Crouse is a sustainability communications consultant who works with leaders, teams and organizations to develop 360-degree marketing communications strategies that maximize social and environmental impact. She most recently directed Walmart’s sustainability communications efforts after nearly a decade of leading global communications strategies for Environmental Defense Fund’s Clean Energy and Global Clean Air programs.

Watch as we unpack sustainability communications strategies for brands, and narrative insights around net zero emissions, regeneration, renewable energy, and climate justice.

Emerging Sustainability Narratives.

Pledges to reduce fuel emissions might be heavily scrutinized and claims to discredit brand Net Zero efforts may start to circulate online.
Publicly traded companies should monitor for investment theories by retail investment groups making bets on clean energy.
Companies using natural products should monitor for lists and boycotts against brands that contribute to deforestation.
Brands with regenerative land, ocean, or forest initiatives have a present risk of factions hijacking their campaign platforms.
Brands should monitor for factions provoking any of their spokespeople who are vocal about climate change and social justice.
Brands contributing to political campaigns or candidates should monitor climate change legislation narratives.