Stories that go viral often feel like they came out of nowhere. But our research shows these narratives start with a passionate fringe group online. In stable times, we see viral stories reach the mainstream in 6-8 months. In times of crisis, we are seeing them spread in 3-14 days (over 10x faster!).
For citizens, consumers, and brands, being able to understand the instigator(s) and amplifiers of a story can provide clarity in discussions, planning, and decision-making. This report illuminates how viral stories start and travel across the web.
Download the report to learn:
- How fringe factions can act as warning signals for extreme, conspiratorial or false narratives that can impact you and your brand.
- Who are some of the most influential agenda-driven fringe groups, especially during this crisis?
- What are emerging fringe narratives that we are tracking and creating awareness for?