Seemingly innocuous stories can start in an echo chamber and suddenly go viral, impacting everything from brand reputation to supply chains or even spread falsehoods that end up getting adopted as the truth. Viral stories pack real influence—especially in today’s hyper-online world.
Brands will continue to be at the whim of misinformation and disinformation until they can understand how online influence and viral stories take shape. By detecting emergent stories early in its cycle, brands can build the practice of predictability.
Download the guide to learn:
- Why some stories go viral and some don’t.
- How online influence spreads from echo chambers to mainstream media.
- How to assess influential narratives to catch new trends as they emerge.
- How organizations can protect their brand from stories that can be detrimental to their brand.