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Meet the Speakers

Jason Cook

Jason Cook

VP Marketing, Communications & Chief Marketing Officer

Baylor University

Jason D. Cook is vice president for marketing and communications and chief marketing officer at Baylor University. He provides strategic communications counsel to the board, president, and president’s council, and he leads the Division of Marketing and Communications, which directs the marketing, media, and electronic communications of the University and works closely with Baylor’s schools and administrative areas to advance University priorities and increase awareness of Baylor’s mission. Cook has served as a communications and marketing executive in corporate, public service, athletic, and academic settings for more than 20 years.

Lisa Roberts

Lisa Roberts

Chief Marketing Officer

Yonder

Lisa Roberts is chief marketing officer at Yonder, charged with guiding the Yonder brand and ensuring that the company hits growth goals. Lisa has long worked with companies using data to change how things are done, including work with some of the earliest digital advertising and e-commerce companies in the world, innovators of word-of-mouth marketing technology, and now helping develop the first Authentic Internet solutions. She holds a Journalism degree from the University of Texas where she participated in PRSSA. Lisa is an active member and mentor in the Austin technology community and sits on the board of the Andy Roddick Foundation, which provides high quality out of school time programs to students across Texas.