Across the Internet, some voices are louder than others, and some factions exert more influence than others. Understanding how factions organize themselves is key to understanding how information flows online. This is critical for fully comprehending national elections, Instagram influencers, “cancel culture,” brand advertising, and more.
Download the white paper to learn:
- Why looking at the world through the lens of factions is helping brands understand why some things resonate and others backfire.
- Why brands often feel like they’re caught in a polarized, politicized information landscape.
- How identifying high-value and high-risk factions can help brands prevent damage and protect their customers while creating more advocates.
- What are the different subcultures involved in conversations — from COVID-19 and face masks, to Black Lives Matter.