On April 2019, it was reported that Mountain Dew planned to spend 40 percent of its marketing dollars to reach gamers — an increase from previous years involving esports league sponsorships, Twitch partnerships, Facebook advertising, and even a new drink flavor focused on gamers (DIGIDAY).
What if that investment could not only help the brand double down on gamers, but actually expand its customer base beyond that?
Download the report to learn:
- How factions engage and drive narratives.
- Ways brands can build relationships with influencers to connect with factions.
- Why major brands must understand factions to build equity and expand customer reach.