Narrative Highlights
Emerging narratives that impact brands
View highlights from conversations spreading across social media, including who is influencing them and the risk for brands.
Want to get in front of a narrative before it goes viral online? Click below to get a free narrative analysis.
Subcultures Behind Robinhood IPO Narratives
The WallStreetBets faction was behind most narratives discussing Robinhood’s IPO. All eyes are on the company’s CEO, and investing subcultures are not forgetting the events around GameStop and AMC shorts.
SEE HIGHLIGHTS
Response to Mask & Vaccine Mandates
Following vaccine mandates announced by Google and Netflix, QAnon put some effort behind a narrative criticizing the brands. The narrative trajectory was slow but we expect this activity to spike as more companies roll out similar policies.
SEE HIGHLIGHTS
Ben & Jerry’s Ends Sales in Occupied Palestine
A new emerging narrative calls out the juxtaposition between the brand’s social mission and its business operations, an attempts to pressure more brands to sever ties with the entire country of Israel in response to attacks in Gaza.
SEE HIGHLIGHTS
Companies “Desperate” to Hire Workers
The narrative has focused on amplifying photos and posts about companies putting up “for hire” signs, offering incentives including vaccine bonuses, tuition assistance, free iphones, and more.
SEE HIGHLIGHTS
A Case of Miller Lite on the Texas Dems Bus
QAnon has amplified posts in the narrative that specifically mention the Miller Lite brand. This faction has historically been successful in spreading far-right conspiracy theories and misinformation.
SEE HIGHLIGHTS
Subway Tuna DNA
The narrative was first spurred by the QAnon and Fox Friends groups online. This was actually a new attempt by these factions to get this narrative into the mainstream, after an originally attempt in January 2021.
SEE HIGHLIGHTS
2020 Olympics Boycotts
Fringe trolls are calling out the Olympics for promoting consumer culture and amplifying conspiracy theories about China collecting athlete’s DNA to develop “biologically-enhanced super soldiers.”
SEE HIGHLIGHTS
Forced Labor in Xinjiang
Groups online are calling for a boycott of the 2022 Beijing Olympics. Brands sponsoring the event or teams should plan for scenarios where fringe factions and conspiracy theorists manage to get mainstream media attention.
SEE HIGHLIGHTS
Israeli Product Boycotts
Factions are sharing ways to identify products made in Israel using the number “729” in barcodes. Highlighted brands include Tide, Hugo Boss, Chicos, Barbie, Kleenex, Pampers, Crest, Vicks, Ivory, Glade and many more.
SEE HIGHLIGHTS