Many brand teams have social monitoring tools in place to try to navigate viral incidents that are already happening to them. Some teams have only their expertise and gut instinct to rely on. More context is needed to be able to effectively plan and make communication decisions.
Social Intelligence enables communications, policy, and agency teams to cover their analytical blindspots and see what’s coming in order to mitigate risk and make confident brand and business decisions.
Download the guide to learn:
- Why traditional social listening tools that monitor keywords, trends, and hashtags on mainstream platforms are not useful for comms, crisis, and policy teams who are responsible for brand reputation.
- How proactive social intelligence helps brands get the full picture of a narrative, viral incident or disinformation campaign in order to anticipate threats.
- Why impactful narratives and viral stories have a tendency to re-emerge 9 times out of 10.
- Examples of brands that have been caught off-guard by viral stories and attacks online.