As mainstream social media platforms (e.g. Facebook, Twitter, YouTube) take action to combat misinformation, we’ve seen users flock to alternative social networks that offer less (or no) oversight. This trend is not new and shows no signs of slowing down…Yonder is monitoring these hard-to-see spaces online so you don’t have to.
Here, we breakdown Parler, what’s behind its recent rise, and why your brand should care.
Download the guide to learn:
- What is Parler? How many users are on the network? Who are they and what do they talk about?
- Why users are joining Parler and how agenda-driven groups use it to spread ideas…
- Why Parler matters to brands and why it’s important to tune into narratives that emerge on fringe channels.