Consumers are using social media to amplify their voice and ask major brands to make decisions that positively affect environmental & social issues. (FYI: It’s working.)
Download the handbook to learn:
- What it takes to identify relevant stories that are likely to go viral and influence policy and public opinion.
- How keeping an eye on how a narrative is evolving online can help brands know when and if it will require escalation and engagement on their part.
- Why a good offense is the best defense, and why activating your allies as well as understanding your adversaries should be part of your brand comms and marketing strategy.