Identifying The Influence Networks Who Are Shaping Your Brand Perception
In this handbook, strategic teams will learn how to track online groups who influence public opinion and consumer behavior, allowing for more deliberate decision-making.
We live in a world where viral online chatter can shape brand reputation, influence policy, and turn public opinion on a dime. Brands need to know who is truly
an influencer influential online. How they think and what they say matters. It is key to staying resilient in an environment where brand action (or inaction) can turn into a social or political issue. How can brands be on the lookout for opportunities (and risks) in high-influence consumer conversations?
Download the handbook to learn:
- How influential groups spread ideas that shape public perception and influence buyer decision-making.
- Why knowing who your advocates are can help you stay resilient in spite of cancel culture.
- What to look for in highly-influential conversations online in order to determine whether or not to engage.