Taking Action When Your Brand Accidentally Becomes a Vehicle for Disinformation
In this handbook, strategic teams will learn how to detect, monitor, and plan around disinformation and the coordinated online groups that amplify it.
Remember when mis/disinformation only happened to politicians? Today, we see brands get their messages co-opted and their platforms hijacked by online power groups seeking to push their agendas.
What can brands do to protect their relationships with consumers, and prevent damage to their reputation?
Download the handbook to learn:
- How can disinformation impact your brand? From having your brand hijacked, to loss of consumer trust, and impact on your revenue and value.
- How your brand can plan for disinformation. From early detection to analyzing the trajectory of a narrative and its potential impact on your brand and customers.
- Examples of brands dealing with disinformation
- Why and how false information spreads and who is involved. HINT: it’s factions.