Social media companies are already losing the vaccine misinformation fight

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The platforms aren’t just contending with anti-vaccination communities. Conspiracy theorists, conservative groups, fringe outlets, and others are actively hyping concerns about vaccines, according to Yonder, a firm that’s advising companies involved in vaccine development.

While recent polls indicate the number of Americans willing to get the vaccine has grown — to about 70 percent, according to the Kaiser Family Foundation — millions of Americans are still reluctant to take the vaccine, and many may not take it immediately.