Brigading, astroturfing, boycotting — agenda-driven groups on the internet continue to develop new tactics to spread their ideologies, often attacking brands and businesses in the process. The standard marketing toolset is riddled with blindspots… Brands are getting caught unprepared and forced to stay in reactive mode to protect their integrity and prevent further damage.
This webinar will provide specific examples of recent incidents, where insights into the fringe and dark web, and the ability to detect emerging damaging narratives (before they hit mainstream users and channels) helped brands prepare, plan, and take action.
Join us as we unpack incidents where:
- A brand spokesperson comes under attack online
- An executive’s political affiliation results in attacks against the brand
- In-store incidents turned into controversy online
- A brand policy change spurs public backlash