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The State of Disinformation

Jan 16, 2019

The line between the truth and un-truth is blurred and navigating has become increasingly more challenging. Misinformation and disinformation spread inconspicuously — originating in hard-to-see places online, and eventually appearing in very familiar places like a Facebook post by a friend. To add to the challenge, mis/disinformation travels 10x faster in times of crisis entering the mainstream in days vs. months.

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Brands, government, consumers, and the media tend to want to address “fake news” by responding to it and trying to set the record straight. This is ineffective. By the time a disinformation campaign reaches the public, the damage has often already been done, and it tends to stick.

Why? Power groups online interpret misinformation and disinformation through the lens of their shared values, interests, and passions; they share that perspective within their network. Hungry for information, the general public adopts the most attention-grabbing perspective and mis/disinformation goes mainstream.

A sidebar:
What’s the difference between misinformation and disinformation? Misinformation is misleading information inadvertently shared with the public. Disinformation is false information deliberately and often covertly spread in order to influence public opinion or obscure the truth. 

Disinformation is all around us and has become woven into the fabric of our society. It has also become commonplace. It’s not a once-in-a-lifetime event that happens only to politicians and Fortune 10 brands… every organization and citizen now deals with it in their day-to-day. Every scroll through Twitter, every Facebook session, every article we read requires us to be responsible consumers of information and to ask questions about the source of the content and the path it traveled to get to us.

The State of Disinformation 2018 introduces how our information networks are susceptible to the actions of bad actors who leverage the mechanics of social media and the internet to manipulate information and disseminate it. How can organizations protect their integrity?

Download this ebook to understand:

  • Disinformation as a cybersecurity problem.
  • The impact of disinformation on consumers, brands, government, and the media.
  • Why combatting disinformation with the truth can backfire

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