Public relations pros have to juggle more responsibilities and prove their worth more than ever.
The result is a PR software industry worth $4.5 billion in 2019, up 7.2% over the prior year, according to Burton-Taylor International Consulting, a research and advisory firm.
It consists of PR software companies that help PR experts in areas like measurement, journalist and infuencer databases, campaign planning, social media listening, and crisis detection.
Business Insider identifed the 27 players in this space, based on our reporting, that are used by many brands and PR pros to solve their toughest challenges like monitoring social media, managing corporate websites, staying ahead of crises, and planning campaigns.
Here are the companies, including… Yonder
Jonathan Morgan launched AI software company Yonder in 2017 to analyze how stories and conversations spread across social media and influence public opinion, focusing on groups like Russian entities and ISIS.
Now, the 25-person company is using those same tools to help brands like Johnson & Johnson, Disney, and Walmart tamp down on crises and suss out real conversations from disinformation. For example, Fast Company reported on Yonder’s analysis of how anti-vaxxers are pushing the idea that vitamin C can prevent people from getting the coronavirus.
Yonder said it’s averaged 23% annual revenue growth since 2017. It’s raised $18 million in seed and Series A funding from investors like GGV Capital, Lux, Build Group, Moonshots Capital, and Haystack.