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This narrative has become aligned with the Blacks Lives Matter movement, specifically conversations related to #StrikeForBlackLives, #StrikeForBlackWorkers and #PoorPeoplesCampaign. There are also new calls to action in relation to the election - encouraging people to act in the next 100 days - getting M.O.R.E.(mobilizing, organizing, registering, and educating) people to vote. Specific brands are being called out, especially McDonalds.

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