Millennials and Gen Z are generations of activators. They are extremely passionate about their values, masters at leveraging their social networks to unite, and they’ve shown that they are ready and able to activate those networks to enforce their agendas.
In this webinar, we will unpack the why and how around the outsized influence that these powerful generations are already having on the 2020 election and related issues — from the environment to the role they want their brands to play in the society they’ve inherited and want to help reshape.
What you will learn:
- The sheer potential power of Gen Z and Millennials as consumers and voters.
- Topics and values they care most about and use as key decision razors.
- Tactics they are using to influence public opinion and policies.