Discovering Untapped Audiences Online to Drive Brand Growth

Nicopure Lab’s Director of Intelligence unpacks how his team has pioneered the use of social intelligence to tap into new digital audiences and to inform social marketing initiatives that are driving 20% quarter-over-quarter growth.

Meet the Speakers

Ricardo Guardiola

Director of Intelligence

Nicopure Labs

Ricardo Guardiola is Global Strategic Intelligence at Nicopure Labs, where he leads the teams mining and harnessing digital marketing, consumer, and social insights to power strategic brand, sales, and product marketing decisions. Ricardo is a methodical systems thinker, sitting at the intersection of intelligence and strategy with a record of developing trusted relationships and world-class insight, realizing multi-million-dollar impact for the most challenging executive decisions in complex and uncertain industries. At Nicopure, his team has pioneered the use of social intelligence to find untapped digital audiences and to inform social marketing initiatives are driving 20% quarter-over-quarter growth.

Jonathon Morgan

Chief Executive Officer

Yonder

Jonathon Morgan is co-founder and Chief Executive Officer at Yonder. Prior to Yonder, he published research about extremist groups manipulating social media with the Brookings Institution, The Atlantic, and the Washington Post, presented at NATO’s Center of Excellence for Defense Against Terrorism, the United States Institute for Peace, and the African Union. Jonathon also served as an adviser to the US State Department, developing strategies for digital counter-terrorism. He regularly provides commentary about online disinformation for publications such as New York Times, NBC, NPR, and Wired.

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