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Handbook: Controlling Your Narrative When Others Are Spreading Ideas About Your Brand
Download the handbook to learn:
- What it takes to identify industry-relevant stories likely to blow up and influence policy and public opinion about your brand.
- How keeping an eye on how a narrative is evolving online can help brands know when and if it will require escalation and engagement on their part.
- Why a good offense is the best defense, and why activating your allies as well as understanding your adversaries should be part of your brand comms and marketing strategy.