Handbook: Controlling Your Narrative When Others Are Spreading Ideas About Your Brand

Download the handbook to learn:

• What it takes to identify industry-relevant stories likely to blow up and influence policy and public opinion about your brand.
• How keeping an eye on how a narrative is evolving online can help brands know when and if it will require escalation and engagement on their part.
• Why a good offense is the best defense, and why activating your allies as well as understanding your adversaries should be part of your brand comms and marketing strategy.