A modern marketing & comms tech stack.
When traditional tools miss or misjudge the potential impact of something emerging or spreading online, Yonder steps in to fill critical gaps in your tech stack.
Yonder tracks narratives emerging online — before they go viral. Brands have more time to prepare for unpredictable viral moments, and the context they need to align teams around a plan that mitigates risk and protects brand value.
Yonder identifies influential communities driving conversations online and delivers the data brands need to personalize engagement, connect with their most important brand advocates, and chart the best path to virality.
How it works.
The Yonder platform ingests millions of data points daily from the fringe web (e.g. 4chan, Gab) and mainstream web, social platforms, forums, and message boards. It takes care of collecting and organizing the data, then processes it through a proprietary ML pipeline to detect trending topics and narratives, influence networks, and signals of problematic or inauthentic activity.
The solution is cloud-based and can be implemented in as little as 24 hours, if necessary.