Yonder + Edelman Intelligence
Social intelligence for communications teams.
The most trusted global communications firm and the leading Social Intelligence platform have joined forces.
Edelman has selected Yonder to deliver the industry’s first holistic response to eradicate the threat of disinformation and protect brands from unpredictable incidents online.
Business is now THE most trusted institution.
There is an epidemic of disinformation and mistrust of societal institutions around the world. Brands are now seen as more competent than government, as ethical as NGOs, and responsible for filling in the news media void.
Expectations are high and brands must ensure communications align with their most valued customers, while mitigating risk and brand attacks.
Communications is leading the effort to retain trust.
The responsibilities for communications teams are expanding and impacting strategy across the business.
But the unpredictability of factions coordinating online, fringe narratives going viral in the mainstream, and disinformation spreading is catching even the best teams off guard.