Yonder + Ruder Finn
Proactive Protection for Brand Health
Early detection and prevention against damaging brand narratives and disinformation through social intelligence and communications expertise.
Once a narrative trends, it’s true.
53% of Americans get their news from social media where fact checking is non-existent. Once something is made to look popular and news-worthy, it’s generally…and unfortunately… perceived as true.
Brands are getting caught off guard.
Traditional social analytics tools are designed to flag damaging information once it reaches a viral inflection point — leaving analytic blindspots and very little runway before these narratives dominate the online conversation.
Confident positioning on any topic.
Companies today are expected to take a stand on a range of political and societal issues knowing that some level of backlash is inevitable. It’s more important than ever that communications teams are prepared to manage and protect their brand health.
