Yonder + Ruder Finn
Proactive Protection for Brand Health
Early detection and prevention against damaging brand narratives and disinformation through social intelligence and communications expertise.
Once a narrative trends, it’s true.
53% of Americans get their news from social media where fact checking is non-existent. Once something is made to look popular and news-worthy, it’s generally…and unfortunately… perceived as true.
Brands are getting caught off guard.
Traditional social analytics tools are designed to flag damaging information once it reaches a viral inflection point — leaving analytic blindspots and very little runway before these narratives dominate the online conversation.