Yonder + Ruder Finn
Proactive Protection for Brand Health
Early detection and prevention against damaging brand narratives and disinformation through social intelligence and communications expertise.
Once a narrative trends, it’s true.
53% of Americans get their news from social media where fact checking is non-existent. Once something is made to look popular and news-worthy, it’s generally…and unfortunately… perceived as true.
Brands are getting caught off guard.
Traditional social analytics tools are designed to flag damaging information once it reaches a viral inflection point — leaving analytic blindspots and very little runway before these narratives dominate the online conversation.
The Yonder + Ruder Finn solution
marries the leading Social Intelligence platform with best-in-class communications strategies to protect our clients’ brand health and reputation.
Identify narratives in their earliest stages. Make time to scenario plan and inform ELT.
Detect underlying patterns to expose motives and agendas.
Anticipate viral events before they have reached critical mass.
Counter faction narratives with brand-supportive content.
Neutralize false information with accurate, persuasive messaging.
Diffuse viral conversations by directly challenging misleading material.
Confident positioning on any topic.
Companies today are expected to take a stand on a range of political and societal issues knowing that some level of backlash is inevitable. It’s more important than ever that communications teams are prepared to manage and protect their brand health.