How Disinformation
Can Impact Your Brand
Loss of control in your brand image and story
On Twitter alone, false viral stories are 70 percent more likely to be retweeted than true stories. And, we know those stories travel 10x faster in times of crisis. This means consumer trust can be lost that has taken potentially years to build.
Damage to customer trust and loyalty
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque porta mauris quis turpis aliquam, aliquet commodo quam porttitor. Nam consequat neque sed consectetur malesuada. Mauris a purus tempor, blandit est nec, volutpat ante. Duis a tortor quis orci placerat porttitor quis nec neque. Pellentesque vitae consectetur felis.
Revenue loss
Mauris sit amet accumsan elit, eget vulputate urna. Vestibulum fermentum mattis ex, non ultrices lectus cursus ut. Curabitur maximus ligula nulla, commodo mollis sapien blandit sed. Quisque quis eros sed ante viverra rutrum. Etiam eu metus sed tortor cursus viverra id quis ante.
Case Study: Disinformation
Campaign Against Wayfair
On July 9, 2020 a post on Reddit fueled a false narrative about online furniture store, Wayfair, trafficking children through listings of pillows and cabinets that were selling for thousands of dollars on the site.
Detect Disinformation Agents & Their Motives Early
Yonder’s social intelligence solution helps you see potentially damaging narratives early and gives your team the info they need to make tough decisions on whether and how to act.
Use Yonder’s Daily Brief as your regular touchpoint on narratives that are emerging and know who’s behind them, whether they are authentic (or not!), how they are trending, their projected brand risk and more easily determine whether to ignore, monitor or escalate to your broader team.
Know whether a narrative is being spread authentically or if it’s being manipulated via recently created accounts, automated accounts, astroturfing, brigading and/or many other tactics factions use to co-opt your brand and amplify their point-of-view.
Have a projected view of where a narrative is likely to spread next based on the factions involved, tactics they tend to use and pathways that similar narratives typically take…key insights to knowing overall risk and supporting scenario planning.
In a crisis right now?
Contact our team to get the missing intel you need to make decisions in 24 hours.
Know if the narrative is authentic, who is behind it, whether it’s being manipulated, and what might happen next.